Meta Experiments with New Ways for People to Earn a Living in the Metaverse

Dwayne Campbell

16 Apr, 2022

In brief:

If you’re like me, you’ve been wondering what the future will look like. With so many changes in technology and the way we live our lives, it’s hard to predict what lies ahead. But one thing is for sure Meta is betting we’ll be spending most of our time in the Metaverse. In this blog post, I’ll explore how Meta is testing new tools that will enable creators to experiment with different ways to monetise what they’re building in Metaverse. Whether or not they take off remains to be seen, but it’s worth experimenting with new ideas to see what works best in this rapidly changing world. So read on and see if any of these approaches could work for you!

The big metaverse monetization experiment has begun

Testing new tools to enable creators

As part of our ongoing commitment to support creators, Meta is beginning to test several new tools that will enable creators to experiment with different ways to monetise what they’re building in Horizon Worlds. Meta has launched this as a test with a handful of creators to get their feedback – these types of tools are steps toward our long-term vision for the metaverse where creators can earn a living and people can purchase digital goods, services, and experiences. Ultimately, Meta believes that this will lead to more economic activity and opportunities for people in the metaverse. I’m excited to see how these tools evolve and what creative ways creators find to use them.

The metaverse is a new and exciting frontier for creators and businesses. By operating in a space that is not limited by physical constraints, the metaverse opens up a world of possibilities for those looking to tap into their creativity and pursue their passions. For businesses, the metaverse presents an opportunity to find a new and innovative business model that can be tailored to fit their needs. Meta is committed to supporting the metaverse community and helping it grow. They’ve established the Horizon Creators Fund, which provides resources to creators who are working on Horizon Worlds. Meta continues to work closely with its creator community, testing new ideas and concepts to ensure that the metaverse remains a vibrant and thriving space for all.

What are the new monetization features?

Sell virtual items and effects

Imagine being able to buy that perfect dress for your avatar or a new pair of shoes to match. Or what about a secret door that leads to a whole new part of the world? With Meta’s recent update, creators will now be able to sell virtual items and effects to Horizon users 18 and older in the US and Canada. This is a huge deal for both creators and users alike. Not only does it give creators another avenue to earn income from their creations, but it also allows users to further customize their experience in Horizon. For example, if you’re someone who loves fashion, you can now buy attachable accessories from your favorite creators. Or if you’re someone who loves exploring, you can pay to access new areas of your favorite worlds.

Creator bonus programs

In addition to introducing in-world purchases, Meta is beginning to test a Horizon Worlds Creator Bonus program for participants in the US. These bonuses come in the form of goal-oriented monthly programs where the creators are paid out at the end of the month for their progress toward the goal. For now, Meta is testing different types of goals, but some examples include creating new content, adopting new tools or features, and growing one’s audience. Creator bonuses are not subject to fees and will be paid to creators in full. This is a great opportunity for creators to earn some extra income while doing what they love.

What is Horizon World?


Horizon Worlds is a 3D online world that allows you to create, share, and experience content with others. It is a platform for creativity and exploration, where you can be anything you want to be and do anything you want to do. With Horizon Worlds, the possibilities are endless.

What new tools can creators use?

Meta’s new creator bonuses and in-world purchases tools are testing with a handful of creators today, but they’re also continuing to roll out more tools and support for all creators that make building new worlds even easier. Meta recently introduced a collection of other features that creators can use to improve their skills.

New game templates

Meta wants you to be able to build great experiences, so they keep releasing the mechanics, scripts, and art from the experiences and games they build internally. Their latest move is creating a new template for their super popular game Arena Clash, so that creators can create a competitive game of their own using the same framework. Now you can take this template and build your version, making it easier to get started. Who knows, maybe your game will be the next big thing! Thanks, Meta.

Analytics dashboard

Meta’s new analytics dashboard for Horizon Worlds creators is a game-changer. Now creators can see more information about their worlds and how changes to their worlds result in modifications to visitor traffic and engagement. The data is presented in an accessible and user-friendly manner, making it easy for creators to understand and act on. The dashboard provides a wealth of information that was previously unavailable, meaning that creators can now make informed decisions about their world-building and fine-tune their creations accordingly. In short, the new dashboard is a invaluable tool for Horizon Worlds creators, and is sure to help them take their worlds to the next level.

“We’ve been blown away by the creativity and ingenuity of the people building for Horizon Worlds, and we look forward to seeing what people create next.”
Mark Zuckerberg, Founder & CEO at Meta

What can product managers learn from this?

Create a sustainable ecosystem for content creation

It’s hard to make a living as a content creator. The amount of work that goes into creating quality content is often not compensated fairly. Meta is trying to address this with a new Creator Bonus program, creators can earn extra income by reaching specific goals. This is a great opportunity for anyone looking to make a little extra money from their content.

This is also a great example of Meta’s commitment to supporting creators. By giving creators new ways to monetise their work, Meta is helping to create a sustainable ecosystem for content creation. This is an important step in Meta’s vision for the metaverse, where people can earn a living by creating and selling digital goods, services, and experiences.

Product managers can learn from Meta’s example and create their own systems to support content creators. This can be anything from a bonus program like Meta’s Creator Bonus, providing more ways for creators to monetise their work, providing training and resources, or simply giving creators more control. By creating a sustainable ecosystem for content creation, product managers can help foster creativity and innovation.

In conclusion:

As Meta begins to test different tools that will enable creators to experiment with different ways to monetise what they’re building in Horizon Worlds, it is clear that the company is committed to helping creators build the best possible VR worlds. In addition to providing tools and resources, Meta offers paid opportunities like their accelerator program and creator competitions. By providing the hands-on support and opportunities that creators need to succeed, Meta is helping to foster a community of successful VR developers. This commitment from Meta provides product managers with valuable lessons on how to better serve creators and help them create successful products. What have you learned from Meta’s commitment to its VR developer community?


This blog is a blog written and edited by Think Product Group Limited. As the owner of this blog, we may accept cash advertising or sponsorship. There might also be paid topic insertions. We believe in honesty and integrity; therefore, any content, advertising space, or post will be clearly identified as a recommendation, paid or sponsored content.


Dwayne Campbell

With over 15 years of experience in product management, Dwayne is highly skilled in product development and business analysis. He has a proven track record in delivering products and services that include deploying large-scale global e-commerce & web service platforms and developing new citizen-based services that adhere to strict standards around inclusion and accessibility. In the past five years, Dwayne has spent his time working within government institutions - Dwayne is a firm believer in helping others succeed.