Stakeholder Management for Product Leaders

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Course Content

Section 1: The Physics of Influence

3 Lessons

Lesson 1: The Political Ecosystem

Lesson 2: Mapping the Terrain

Lesson 3: The Shadow Organization

Section 2: Strategy & Segmentation

3 Lessons

Lesson 4: The Power/Interest Grid

Lesson 5: Advanced Segmentation & Drift

Lesson 6: The Currencies of Influence

Section 3: The Mechanics of Trust & Consensus

3 Lessons

Lesson 7: The Trust Equation

Lesson 8: Tribal Diplomacy (Engineering vs. Sales)

Lesson 9: Nemawashi (The Art of Pre-Wiring)

Section 4: Managing Resistance (Archetypes)

3 Lessons

Lesson 10: Managing the HiPPO

Lesson 11: Managing the Blocker

Lesson 12: Managing the Zealot

Section 5: Strategic Communication

3 Lessons

Lesson 13: Narrative vs. Numbers

Lesson 14: The Executive Update

Lesson 15: Radical Transparency

Section 6: Applied Analysis (Capstone)

1 Lesson

Lesson 16: The Stakeholder Audit (Capstone)

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