Fundamentals of Digital Product Management

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Course Content

Section 1: The Product Mindset

2 Lessons

Lesson 1: Why Teams Fail (And How You Can Lead Them to Success)

Lesson 2: Building a Shared Vocabulary

Section 2: The Digital Economy

3 Lessons

Lesson 3: The Physics of Digital (Atoms vs. Bits)

Lesson 4: The Infrastructure Ecosystem

Lesson 5: From Code to Value

Section 3: Building & Iterating

2 Lessons

Lesson 6: User Signals (The Data Driver)

Lesson 7: Continuous Iteration (The Beta Mindset)

Section 4: Product vs. Service

3 Lessons

Lesson 8: The Pure Digital Product (The Vending Machine Economy)

Lesson 9: The Service Business (The Human Factor)

Lesson 10: The Hybrid Model (Winning with Product-Enabled Services)

Section 5: Applied Analysis

3 Lessons

Lesson 11: The Deconstruction Framework (Architecting for Value)

Lesson 12: Deconstructing Content Products (Spotify)

Lesson 13: Deconstructing Marketplaces (Deliveroo)

Section 6: Course Assignments (Capstone)

1 Lesson

Lesson 14: Practical Application

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